Digital Content Creator

Salary from £30k | Onsite role | Currently recruiting - no deadline provided (check wesbite)

Whatever stage of your career you are in, you know you want to invest in a career in marketing. A challenging marketing environment doesn’t faze you, and you relish the prospect of working on a complex new brand across spirits, food and drink and tourism, within local, national and international B2B and B2C markets.. We hope you have a sense of humour, passion, energy and the team spirit to become one of our ‘huskynn’ (our house family). This is a role that will grow with you, particularly as we get closer to launching our Ad Gefrin Single Malt in national and international territories.

Role Purpose

To create dynamic and compelling content in support of marketing Ad Gefrin as the producer of national and international premium spirit products and a tourism destination.

Responsibilities

· Under direction of the Digital Content Manager create original content for social media and analogue promotional campaigns.

· Direct delivery of film/videography for digital campaigns against an agreed brief.

· Create original graphics, design and edit photos, optimizing internal production capacity but working with external design teams when necessary.

· Implement creative and engaging social media strategies.

· Manage and deliver day-to-day Social Media engagement within an agreed strategic marcoms framework across all channels eg LinkedIn, Facebook, Instagram, YouTube, TicToc.

· Form key relationships with influencers across the social media platforms.

· Support the Digital Content Manager in facilitating social media communities by developing conversations and engaging /responding to social media and internet messaging, including response to comments and complaints on Google, tripadvisor etc

· Deliver the day to day development of the website, keeping it up-to-date and dynamic including liaising with Web-designers under the direction of the Digital Content Manager.

· Keep third party integrations across all external facing media up to date including website to ensure excellent user-experience across user interfaces.

· Monitor, track, analyse and report on performance of social media platforms including use of Google Analytics and Facebook insights.

· Monitor effectiveness of all social media activities and report monthly to senior team.

· Support the timely drafting, production and dissemination of segmented newsletters via mailchimp and automated response mechanisms.

· Management day-to-day availability of online content for press and media ensuring currency and accuracy of images and additional information supplied.

· Support the Digital Content Manager to ensure brand compliance across all creative content, supporting messaging and collateral that achieves buy-in, pride and customer focus.

· Keeping external partner web portals and listings up-to-date including liaising with Travel Trade Co-Ordinator to ensure accurate copy and images are supplied.

Pay: From £30,000.00 per year

Benefits:
• Employee discount
• Health & wellbeing programme
• On-site parking

To apply send a CV and cover letter to work@adgefrin.co.uk or apply online at glassdoor by clicking here. 

Note: This job opportunity is advertised on the Ad Gefrin website and accessible in the public domain.